FEATURES OF MARKETING FORECASTING BASED ON THE THREE-FACTOR MODEL "ENTERPRISE - MARKETS"

Abstract

_{In the current conditions of globalization, enterprises face challenges and opportunities that impact their development and competitiveness. Effective management requires a deep understanding of market trends and competition dynamics. The relationship between enterprise development and the market is a key aspect of strategic planning. The study proposes a three-factor model "enterprise - markets" to enhance marketing forecasting, considering long-term trends in internal and external markets.}