MONETIZATION STRATEGIES FOR MOBILE APPS IN THE CONDITIONS OF BUSINESS DIGITALIZATION
Keywords:
Monetization Strategy, Mobile Application, Business Digitization.Abstract
The work is devoted to the systematization of mobile application monetization strategies in the context of business digitalization. Common features of the strategies were identified, which allowed to classify them. Based on the definition of the key characteristics of the research area (payability and predictability of results), a matrix of application monetization strategies was built. The use of the developed matrix will make it possible to reasonably approach the choice of strategy taking into account the existing limitations, as well as to determine a balanced set of strategies to achieve maximum efficiency.
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Copyright (c) 2023 Володимир Волобоєв
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